Simple joys of a confused life

When my posting shifted from the up market Hyderabad to Nagpur, I was under the impression that there would be no traces of any night life or wild parties in this corner or if I may say center of India...I was pleasantly surprised when in the middle of September, we launched our new brand of premium vodka called 'Eristoff' ...Vodka from the land of the wolf. Fittingly we launched the brand with a party called "Wolf Night". The center of attraction for the party was the awesomely talented DJ Suketu (Of 'Bin Tere Sanam' Fame) . The venue chosen for the event was the resto pub '10, Downing Street'. With a backing up of a 2 week long outdoor publicity campaign and venue based promotions, we were all set. I was still skeptic if an event of this scale, not seen before in the city of Nagpur would get the right crowd. Would we succeed? Would it be a dud? On the eve of the party, we were still wondering if this risk we were taking would pay off...and 9:00 pm th

Docomo .... Tata's new GSM mobile service is actually doing what it's preaching.... and has definitely shaken up the fastest growing Telecom market in the world. "Do the New" is what the ad says...Funny but when I saw the print ads first time, it looked like some cheap rip off of the "Do the Dew" tagline of Mountain Dew. That was the first day but then have no choice but to really give it to them for the brilliant carpet bombing technique they used. One just couldn't avoid them wherever one was or whoever one was...talk about outdoors or indoors.. papers.. hoardings ..TV ..ATL..BTL...TTL..they had everything...and are still at it. Coming out of a B-School ...and learning all the theories of marketing...The Docomo blitzkreig really wiped almost all of it out from my mind. In the kind of competitive markets with heavyweights like Airtel and Vodafone, The systematic way with which Docomo has worked its way in is a great example to learn from. It's a Go