Howling with the Wolves in Nagpur

When my posting shifted from the up market Hyderabad to Nagpur, I was under the impression that there would be no traces of any night life or wild parties in this corner or if I may say center of India...I was pleasantly surprised when in the middle of September, we launched our new brand of premium vodka called 'Eristoff' ...Vodka from the land of the wolf.



Fittingly we launched the brand with a party called "Wolf Night". The center of attraction for the party was the awesomely talented DJ Suketu (Of 'Bin Tere Sanam' Fame) . The venue chosen for the event was the resto pub '10, Downing Street'. With a backing up of a 2 week long outdoor publicity campaign and venue based promotions, we were all set.

I was still skeptic if an event of this scale, not seen before in the city of Nagpur would get the right crowd. Would we succeed? Would it be a dud?

On the eve of the party, we were still wondering if this risk we were taking would pay off...and 9:00 pm the crowd started coming in...couple by couple...couples by couples..and 10:30 p.m. it was just uncontrollable..It looked like the whole city had dawned down upon that one spot... and the look on all our faces just said it all. The wolves were coming...and they were coming in packs...

Into the sixth month in Bacardi...this was one moment I wanted to capture forever, when at 11:00 p.m. I stepped into the venue and for the first time in my life I was glad I had no space to pass through a crowd.




Suketu had started his show and like a magician intruiging and captivating the audience with his talent, he got everyone moving as if in a trance... and the floor was packed.




Suketu spun the web...caught all the wolves...and starting with his breathtaking performance.. we have set forth on a journey...a long one ahead of us...with many more Wolf nights...getting all the wolves across the country to howl with us...to Howl with Eristoff



Disclaimer: All opinions stated in the above article are purely mine and in no way reflect any views of Bacardi Martini India Ltd.

Comments

  1. UnknownNovember 22, 2009 at 9:08 AM

    Nice to see you blogging :) And even better to see that you're still dealing with events.. and doing a good job of it ;) Keep it up !

    ReplyDelete
  2. Jackson RajanNovember 22, 2009 at 10:12 AM

    Thanks Abhinav, yeah am still doing events and its still a lot of fun...but miss the SP days :)

    ReplyDelete
  3. NuxAliNovember 28, 2009 at 10:16 PM

    now thats what I call a cool launch ... gr8 job Jacky ... u make me proud :) ... keep it up bro.

    Cheers,
    Ali.

    ReplyDelete
  4. Jackson RajanNovember 30, 2009 at 10:33 AM

    Thanks Alibhai...

    ReplyDelete

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